There are so many different types of web forms you can use for your business. Though these forms are used in different areas of your sales funnel, one thing is clear: they have to contribute to your sales leads.
If you haven’t seen results in your lead collection efforts, small changes to your online forms, such as the type of information you ask for and how you arrange your fields, will make a difference.
Below are a few tips on how to turn your forms into a lead magnet.
Work on your brand so that:
1. Customers relate to it at an emotional level
In 2013, APCO conducted a survey with the aim to identify the most lovable brands in the world. The survey found that people form an emotional attachment to brands. Survey respondents rated Walt Disney along with Yahoo, Sony, Netflix and others, as some of the brands they most admire. They felt that these brands are relevant, easy to identify with, approachable, give a sense of pride, among other emotions.
2. Your logo is easy to remember
The companies mentioned above also seem to have one thing in common: they all have logos that are very easy to remember. Before you make any changes, ask yourself if your brand recognizable. People need to look at your logo and immediately feel that your brand is familiar.
3. Your brand logo is consistent
The logo on your form should be consistent with the logo displayed in all your other media. If you display a different logo on your website, social media platforms and offline marketing media, your brand will not be top of mind among your leads. Keep all design aspects consistent, including colour scheme and fonts. If you depart from design elements, not only will you lose recognition, you will also look disorganized and unprofessional. Customers need to see your form, then remember that they saw the exact same logo in a TV advert. This kind of familiarity is what will propel your leads to want to find out more about your brand.
Refine your questions
There are reasons why you should avoid asking unnecessary questions:
1. Visitors are likely to lose attention and browse to other sites or content.
Studies confirm that online visitors don’t want to spend too much time on a task. So, don’t chase them away with unnecessarily long forms.
2. Your competitors might have shorter forms.
It helps to have a look at the kind of questions your competitors have on their forms. The last thing you want is your customers having preference for a competing brand.
3. People are jittery about giving private information online
A lot of times, visitors will shy away from forms that ask seemingly invasive questions. If you have to ask a question that seems invasive to them or their business, explain why this information is necessary. You must also assure them that their privacy is protected.
- Decide the basic fields that you must have. For instance, name, phone number, email address.
- Consider how each question will benefit your lead capturing targets. For instance, size of a business or budget might indicate financial capability of a business.
The great thing about Easy Peasy Forms is that they can be customized so that leads don’t have to answer unnecessary questions.
Start following up
Following up will make or break your sale.
Leads will be more inclined to do business with you if you are quick to follow up with them. Studies show that the chances of a customer buying from you will increase 21 times if you follow up in under 5 minutes.
You can use our forms to automate your response process to ensure you don’t miss out on any important leads.
These changes are pretty simple to implement if you want to see results from all the information you’re collecting with your online forms. Try them out and let us know what you think.
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